Study On The Problems And Counter-measures Of Commodity Circulation Industry In Changsha

With the steady deepening of the reform and open-up policies and the perfection of the socialist market economic system, the logistics industry has been playing an increasingly prominent role in promoting production, guiding consumption, fostering readjustment of economic structure and transforming way of economical growth. Under the arena of Mid-China's Rising, development of logistics industry of commodities has a more special significance in and is a requirement to Changsha.The logistics industry of commodities in Changsha features its own characteristics, such as market prosperity, vigorous consumption, increasingly growing business scale, strengthened industrial vigor, and steady industrial organizational innovation, and increasingly accelerated urbanization in Changsha. Among the six provincial capital cities in the middle China, the total retail sales volume of consumables in Changsha ranks the second, and its growth rate ranks the first, with the most optimistic development potential in Changsha. But due to the overall development level of urban economy, innovation and transformation of commercial network and outlets are slow, the urban expansion speed is quick, the rural market development is sluggish, and governmental and professional management functions are seriously unavailable; in addition, the belated policy-making and legislation, governmental overemphasis on foreign capital but under emphasis on domestic capital have resulted in unbalanced distribution of commercial network and outlets in Changsha's commodity circulation market, un-established commercial system, weak corporate competitiveness, and underplay of the logistics industry of commodities as a leading role.To develop the logistics industry of commodities in Changsha, first the government must take a positive participation in and guidance of this industry by coordination, planning, and clearing of institutional barriers in terms of policy, environment, direction, and other macroscopic aspect; second it is required to make a big volume of commodity circulation in Changsha, to perfect the development plan of logistics industry of commodities in Changsha, Zhuzhou, and Xiangtan, to reasonably arrange the distribution of retailing outlets, to construct three-level commercial networks system, to positively develop modern logistics industry, to establish regional logistics center, and to improve the radiation of cities; third, it is needed to promote innovations in circulation, to vigorously develop chain business operation, to carry out merger, acquisition, and reorganization, and to cultivate a number of competitive large-sized logistic enterprise groups; finally it is necessary to attach importance to the development of rural market. In this way, it is possible to fully display the leading role of logistics industry of commodities to economic development, and to promote the economy of Changsha developing in a fast and good manner.