The International Competition Ability Research Of Chinese Fruit Industry

After joining world trade organization, the Chinese economy integrates economic globalization quickly. Facing domestic and international markets, our country's agriculture have to accelerate organization structure to convert on the mode of production, raising marketing level then can occupy a place in the increasingly vigorous international competition, this problem is also the problem of the international competition ability of agricultural product. The fruit industry plays a very important role in our country's economy, which only next to food, vegetable in the plant. Our country is a big country in fruit producing, but the fruit export share is very small in the word. Compared with the local yield the export share is also very small. Our country's fruit product faces the structure excess and price overcast even falling, farmers who plant fruit grows slowly in income, the export value is also very small. This text aims at the problem that out country's fruit industry faces, carried on concrete and deep analysis to the Chinese fruit industry competition ability.This text defined the concept of fruit industry and the international competition ability of the fruit industry that studied, the fruit industry covered three points, the fruit product, the produce and management activity of fruit product, and the gather of personal, business enterprise who produce and manage fruit product. Defined "the international competition ability of the fruit industry" as a country's fruit industry's ability of participating the international competition and making profit, mainly including the competition ability of the fruit product, the finished fruit product, and the personal, the business enterprise and organization who produce and manage the fruit product. Meantime studying the comparative advantage and competitive advantage respectively and concretely. The relation of comparative advantage and competitive advantage is :the comparative advantage is the foundation of the competitive advantage, and the competitive advantage further promotes the comparative advantage. The comparative advantage and competitive advantage is the theories foundation of this thesis. in order to raise our country's international competition ability of the fruit industry, we have to take the comparative advantage as foundation, and utmost exertive it, and exaltation competitive advantage, then raise our country's the international competition ability of the fruit industry.This text carried on concrete study and comparison to the international competition ability of our country's main fruit product including orange fruit, pear and the apple and the juice . The conclusion is that in the orange fruit, only the breadth skin orange have certain international competition ability, but the international competition ability of the orange which take a big share in the orange fruit is very weak. Other orange fruit ,lemons and sour orange, have very weak international competition ability. The apple and pear as our country's important fruit, having comparatively stronger international competition ability. In the finished fruit product, the international competition ability of the orange juice, lemon juice is very weak, the common apple juice has a stronger international competition ability, but condenses apple juice almost have no competition ability, because of technique reasons and etc. our country's technique of condense juice has fell behind comparing with other country.The textual point chapter is chapter 5 and chapter 6.In chapter 5,i carried on a thorough study on the reasons that influence the international competition ability of the fruit industry. in addition to the basic factor as the cost, price, quality, species and etc., brand and prestige, management level, the farmer manufacturer's factor and government and etc. are also the important factors which influence the international competition ability of the fruit industry..The conclusion of this text is in chapter 6, mainly discussed how to raise the international competition ability of the fruit industry.