XX Motion Company Group Customer Value Appraisal System Construction And Applied Research

The Chinese telecommunication profession has corresponded the organizational reform since 1998, has formed China mobil, China Unicom, the Chinese telecommunication, China Netcom, the Chinese iron including China passes the market pattern which, the China Satcom 6 foundation telecommunication operation business coexistence also competes mutually.The China mobile communication group according to the State Council moves "whole going on the market about China, the distribution implementation" the request, organizes various subsidiary companies going on the market work in turn.After going on the market, faced with the supervising and managing environment, aspect and so on investment repayment request changes, the present situation which as well as the 3G mobile communication license plate soon provides, the enterprise is facing the new challenge.Moreover the group customer also is moves the company the main market, faced with the customer scale unceasing expansion and the service resources insufficiency, China Mobile communication Group Company in 2006 in Jiangsu, Zhejiang started the group customer value appraisal project, and carries out gradually in the nation.This article writing is moves by China in XX province development group customer value appraised the project launches for the foundation, altogether divides into six parts: The first part is the customer management theory summarizes; the second part is the introduction of the company and the project ; the third part is XX motion company group customer value appraisal project investigation and study diagnosis; the fourth part is the group customer value appraisal system construction; the fifth part is the value appraisal system in the group customer marketing service utilization; the sixth part is the value appraisal system to group customer manager the level-to-level administration request, finally is the conclusion.Through the research, this article is for the purpose of through the group customer value appraising the system to moves the company the marketing service channel and the customer manager's management standard proposed construction opinion at the same time, constructs the module which concrete may operate, in order to this project achievement can fall to the ground the implementation, but is not merely the company the guidance document which puts aside it.This article is the author utilizes studies the attempt and the exploration which the MBA curriculum theory and the practice unifies, the author took the main designer has managed XX motion company group customer value project project comprehensive work by the project manager's status, for completed this paper to provide the powerful support.The present paper place of innovation is: Not only has consummated the group customer value appraisal work ,moreover has realized the group customer value system in the marketing service damain utilizationg ,at the same time because the profession development and marketing service strategy to a certent close ,this research hav certain madel significance to the correlation enterprise in the group customer manag,ent aspect work.The present paper deficiency is in the value appraised the system to moves the company system function demand aspect to describe insuffiently,the lamination service content and the standard feasibility also waits for further enhance.