A Study Of Interest-distribution Among Tourist Attractions Stakeholders

Nowadays, administration departments at all levels, service sectors in tourism and the academic field have laid a strong emphasis on the tourist attractions' exploitations and development. The development of tourist attractions in our country has been in the seedtime phase, and some others have already grown up into maturity. However, in the post-developing phase of tourist attractions, the process of management usually has some connections with many stakeholders, who seek for various or even contradictory interests. With flourishes of all kinds of profitable businesses in tourist attractions, the underlying interests have been floating on the surface, but problems regarding multi-stakeholders have also emerged, for example, neglecting the community interest demands, little interest from the local tourism development; supervision absent in protections of resources and environment; unorderly constructions in low class, sight pollution and so on; In the course of profit production in a scenic spot, conflicts frequently occur among government, investors, community residents, tourists, and the essential cause of those conflicts lies in interest-distribution imbalance. Therefore, in order to radically resolve these problems in process of scenic spot development, it is necessary to establish an accessible pattern to harmonize interest-distribution and to meet the stakeholders' desires for interests, droits and expectations. Moreover an efficient interest-distribution pattern has a close correlation with healthy and stable development of tourist attractions, as well as constructions of a harmonious business environment. On the basis of analyzing great theories and present literatures regarding tourist attractions' stakeholders domestic and abroad, focusing on the key stakeholders who participate in profit operations in tourist attractions, borrowing stakeholder theory and droit-interest theory this paper attempts to construct an effective mechanism to analyze relations , conflicts and interest demands among stakeholders so as to supply guidance and reference for the future interest-distribution practice in tourist attractions.The paper can be divided into four parts:The first part includes the preface as the first chapter, and introduces the research background, the study purpose, methods and innovations, and also makes a comment on the related theories and researches domestic and abroad.The second part makes the preparations of theories basis, such as stakeholder theory, droit-interest theory and the method to analyze stakeholders.The third part comprises the third and the fourth chapters, according to the study of large quantities of literatures, combined with the theory of the stakeholder salience in Mitchell Score-based approach, it makes a definition of the key stakeholders, namely, government, investor, community resident and tourist in tourist attractions .Then the fourth chapter analyzes relations and interest demands of each key stakeholder based on the previous achievements and all kinds of case studies on the interest conflicts in tourist attractions.In the fourth part as the fifth chapter, the mode to balance interest-distribution in tourist attractions will be proposed. In the fifth chapter, by use of droit-interest theory, referring to the power/interest matrix, this paper makes an analysis of perspicuity of droit and duty share in tourist attractions, and puts forward to the interest-distribution criterion and accessible mode in tourist attractions.