On The Strategy And Application Of Constructing Big-sanya Holiday-making Community

This paper made an application research on"Great Sanya Recreational Tourism Community", based on developing strategy on Specific Region (Great Sanya), specific industry (recreational tourism industry) and specific goal (world-class professional vacation destination).Firstly, this paper made a summary and analysis on some important topics, including Sanya regional tourism status quo, phrase industry structure, and social civilization. Secondly, this paper summarized the related academic achievements and successful experience of some international recreational tourism cities. Finally, based on SWOT analysis on"International Tourism Special Zone"in Great Sanya, marine culture and marine economics close related tie, this paper put forward the"Great Sanya Recreational Tourism Community"and the government solutions.The core theme of this paper is that the core competence of South Cities in Hainan province (Great Sanya) should be like this: Making use of the natural resources in 3S Coastal recreational tourism cities & combining the common interests of the government, mass media (the public), urban construction, social civilization and personal interests, we should integrate and balance urban planning, social development, administrative guidance, functional supervision, social civilization and professional tourism city. Also we shall make great progress in social civilization process and internationalize the administrative mechanism. Only this way can we finally achieve the grand goal of making Great Sanya the"International torrid zone island recreational tourism destination"or"International Tourism Special Zone"...