Analysis On The Interest And Its Implementation Path Of Tourism Development In The West Island Of Sanya Based On Community Participation

Sanya West Island was developed by Taiwan businessmen Chen Zheming in 1999 and began opening up to tourists in 2001. In 2002, the local government and Tongde company set up a jointly funded company named West Island in order to achieve the orderly development of the West Island. As the local government, Tongde company and Yang Yun company (by Taiwan businessmen Chen Zheming) can not effectively resolve the problems on the West Island development interests, equity issues and others, leading to the development of the West Island in a state of stagnation.In the current context, this paper takes stakeholders as the theoretical basis, with the status quo of Sanya West Island, selected core stakeholders - the local government, developers, the West Island communities and tourists, to analysis the interest issues on the development of the West Island. Among the West Island core stakeholders, from local government and development company and the interests of Taiwan businessmen to a series of disputes with the equity stake, whether existing or future development planning, the West Island communities, because of the weakness in the right to speak, leading a loss of interests and was not benefited from the tourism industry. Based on this and discard the old concepts of the West Island's existing conflicts of interests and development, the author proposed the West Island community's participation in the overall development of the West Island, and prove the feasibility of West Island communities in the overall tourism development mainly from the perspective of community residents, developers and tourists. First, to use the game theory to demonstrate the West Island communities' participation in the development, that the community residents have higher expectations on community participation and non-community participation in tourism development. Secondly, to use the economic theory to explain that the community land exchange for equity and other capitals is a reciprocal situation both in the allocation of resources and the community and the development company's interests; Thirdly, to apply the effectiveness of economic theory to prove that the tourists' after effectiveness of community participation in development is higher compared to non-community participation.According to the advantages brought by West Island community participation in development, the author discussed the community participation in the realization in details in the basis premise of community safeguarding, drawing Luoketaier Bay's "shared dividend" model of community involvement and "tourism cooperative shares" community Participation and building the models of the West Island's indirect and direct participation in tourism development.