The Study Of Guangfa Security Practicing Securities Broker System

Security brokers are citizens, artificial persons or other economic organizations those engage in security brokage to favor the securities trade of security investors. In the security brokage, security brokers' purpose is receiving commission. Security brokers include corporate security brokers who have the artificial person qualification, consultative institutions of security investment and individual security brokers. As the securities market from nonexistence to existence, security trade from decentralization to centralization, security brokers undergo endless developmental course, and bring into play important function increasingly. In the initial stages of securities market's development, as the scale of securities market is small and the security breed is single, investors only need security brokers to provide trade deputy services, and investors personally participate in all the other investing actions in the process of investment. But when the securities market run to a definite scale and degree, it's necessary to require the far-ranging participation of security brokers. In the whole investment process, it always needs professional deputy. It also puts forward much stricter request for the security broker's qualifications management system for registration, professional diathesis, behavioral rule, commission standard, venture control and so on. Accordingly the perfect securities broker system comes into being step by step. It is obvious that securities broker system is the general name of rule of law and managing system which is concerned with security brokers. Securities broker system is a very important trade system of securities market in developped countries. It helps to reduce speculation, reduce the trade expenses and improve the operation efficiency of the securities market. The appearance of securities broker system is the offspring of securities market, is a institutional arrangement of securities market which is the symbol of securities market becoming mature and normative.When the China innovation swarms into the 90th, China securities market enters into a brand-new days. After undergoing several years' development, securities industry already becomes a remarkable industry in the country economy. As the investors increasing, thousands of securities trade departments outspread drastic competition in order to shoot for clients. In the same time, they continuously play innovation for the security business, such as developping online securities trade, bank-security operation and establishing securities broker system. Guangfa security actively search for securities broker system for the sake of the request of securities market development. But owing to the blank of rule about the individual security brokers, Guangfa security corporation faces many problems during the process of trying out securities broker system. It'makes this task be difficult to go along sequentially, so Guangfa urgently hopes to develop and perfect its securities broker system ulteriorly.This paper combined the actuality of securities market and current strength of Guangfa security corporation to study the concerned institutions of its security broker development in the point of perfecting and developing the securities broker system of Guangfa security corporation. This paper expatiated advice and methods about solving the problems in the Guangfa securities broker system, and brought forward a perfecter securities broker system.In the first part, this paper summarized securities broker system's origin, concept and function, and briefly presented American, German and Singaporean securities broker system. After comparative analysis, the article summed up the common ground of overseas mature securities broker systems: rigorous legislation, rigorous market admittance system, establishing rigorous behavior rule, taking venture controlling measures and security brokers also could be self-supporting trader.In the second part, this paper presented the actuality of our country's securities broker system, and analysed the problems those existed in the implementary process of broker system. Securities broker system of our country is still a mode for corporate security broker. Securities broker system law and regulation, management organization and function construction are imperfect; the current operation mode is backward and difficult to meet the development of network economy and securities market. Besides, there are many defects in securities broker's incentive mechanism, the management system of securities brokers and risk pre-control. All the above are restricting the construction of the securities market and development of the securities business of our country, and have reduced our competitiveness in the international securities market. Therefore, to establish and perfect the individual broker system, we should concern as many aspects as follows: individual securities brokers' legal statuses, qualifications management system for registration, code of conducts and professional behaviors, commission system, the improvement of their professional abilities. By strengthen the management of entering system and the establishment of self-management system of securities business; we can perfect the structure and function of self-management organization. In the future, securities brokerage mode will transfer from the traditional types to that of network broker and securities broker, we should set up the risk control mechanism and management system of securities brokers and rigorous financial system, expand the scope of business and establish the systematic and perfect risk preventive and control system; we should establish systemic and scientific distribution and service system to shape a strongly background sustaining.In the last two parts, the paper took Guangfa security corporation for example to do positive study about securities broker system, these parts are the nuclear parts. First, the article presented the implementary process of Guangfa security corporation,and summarized the successful experiences of trying out securities broker system: Guangfa could catch hold of occasion to implement broker system, and it paid attention to skill, did not drift with the tide; the brokers in Guangfa corporation include primary, intermediate and advanced brokers. According to demand arrangement theory, Guangfa schemed out the security broker's stipend system and checking management system, which reacted invigorative on advanced security brokers; Guangfa paid attention to the cultivating and improving of broker's diathesis, and formed a aggressive and innovative broker's culture; Guangfa attached important to exploiting brokage, and made use of company resourceful predominance to innovate operations continuously, which created opportunity for broker's work.Althought Guangfa security corporation acquired definite production during implementing securities broker system, owing to the imperfect of the rule about our country's broker system, company inner management, investigaton ability and the whole securities market's influence, all above factors resulted in appearing problems during trying out securities broker system: of our country only defined corporative security broker, individual security broker does not include legal range, and security broker's operation range, right-obligation, daily management and juristic duty are in the non-juristic conditions; Bacause of the limit of national policy, corporatin broker couldn't exert effect adequately, and sales departments also couldn't control security brokers effectively; In order to buildup market's competitive ability, the investigative department designed a series of stipendiary project and counseling, but it didn't obtain obvious effect bacause brokers were short of the ability of translating company product into customer service; Corporation hadn't established scientific customer relation management system.Basing on the above analysis, the paper did researching about establishing perfect securities broker system. Using the successful experences of Meilin securities broker system for reference, we reconstructed the organizational mode(including transitional mode and target mode) for Guangfa security corporation. According to the reconstructed mode, we designed a suit of much perfecter broker system which was fit for Guangfa security corporation. The detailed contents were in the last part of the paper.