Marketing Planning For The Project Of Wan Sheng Central Living District

Since 1998, in the adjustment of national macroscopic economic policy, arouse under, grow the city of the spring City construction step obviously speed, manage the level also raises further, quickly stable of economy the development stimulated to provide the guarantee of firmness into the market and grow real estate industry in the spring City into fast growth period.Because of long huge development potential of the real estate market in the spring City, continuously improve of the soft environment and nation develop the northeast old and industrial base strategic overall implement, up to currently, a real estate company of national Zhao, such as Shen Zhen WanKe, Shang Hai LvDi, Hong Kong ZhongHai, Da Lian WangDa , TianJin RongChuang, NanJing WuYi, Hong Kong HeJiHuangPu, win letter group etc. makes a forced landing to fall head of family spring in succession.The foreign ports the earth produced a get into of company to bring the forerunner's development principle and development business model and promoted long spring real estate development and prosperity of the industry, also cause the competition of real estate business enterprise at gradually vigorous.Meanwhile, currently that highly compete in the real estate industry, how to exist and develop in the competition, It is realistic that each real estate enterprise has to face ruthlessness problem.But the core focus of this problem is the ability which real estate enterprise realization value, then real estate enterprise how to can be approve by the market, to develop the product that the market need, and guarantee a product of worth can be normally carrying out on the market.It was important means that help the real estate enterprise placed in an advantage position in the competition .The real estate enterprise of Changchun Wansheng, It established on 2006. The central living district of Wangsheng is the first item that it develops in Changchun. Compete gradually vigorous today in the real estate market, how insure the operation success of the item, It is impotant forto set up the brands of Wangsheng real estate enterprise and the development of the company future business.This article is under the real estate whole distance plan theories instruction, Pass to analyse and stuy Changchun City and Erdao area real estates of macroscopic market environment, and to stuy Changchun real estate consumer consume habit and attitude. Under the premise of target to explicit basic problem and the question of the item when develop operation, further more, to the good facts and bad power of the item oneself, can the type carried on than item and latent rival more analytical, established difference to turn conduct and actions main competition strategy, and set up an item on the above-mentioned foundation of core value system and carried on a system and all-directions fixed position to the item, and take the dissemination of the set up of business enterprise brand and item core value as to expand main line, designed the project of the item to expand.Because of our country real estate industry fast development, The marketing plan with this concomitant is also gradually develop and mature, become a professional technique.However, for each marketing plan for the real estate item, although all have totally sexual plan theories as to prop up system, because the item that fierce competition cause has to walk the difference compete strategic to fix position and come to a decision so the plan of each item again all need an absolute character.This character is the core in the plan in mainly body now the item is worth the system fixed position of system and item up.And this item plan of item core value-"central value" and the topic fixed position -"central area, the nee middle class particularly territory" be items the special character, also is a creative of the article.This text along the following logic way to carries on the research of the marketing plan project of the item: First, the marketing background of itemThe operation of item could not escape from the period and the particular history of the place and the economy, social environment .This chapter is mainly to understand the big marketing operation environment of the item, to clear the basic problem that item face when develop, and make sure the operation target of item. First to carry on a research to the real estate industry of the Changchun and Erdao areas for present condition , and to carried on an investigation analysis of real estate consumer in Changchun.Then ,must know the pure item development face of the oneself scale more and smallly and may cause the valuation of risk.Last, is the operation target of premise og the item marketing's plan has to know.Second, item of analyticalUnder the sistuation that can be hold outside and macroscopic environment and control factor developped to the item, the item circumstance with itself also wanted to more thoroughly know.Fistly ,to pass SWOT analysis, understanding item of good and bad power.Then pass the realistic and latent rival of more analytical understanding item.The end to be find the whol value point of the item which carries on, in order to lay the foundation to establish the core worth system of the item .Third, the item positionIt is the core value to fixed position for the marketing plans project ,and the biggest value point of the case.In this chapter we can have a whole cognition and hold to the development of item .For insuring the realization of target of the item sale, carry out difference competition strategy, build up the value core system and establish the topic fixed position of item on this foundation.Therefore, the origin was part of to set up the core of the item value first-central value, then made sure topic concept and corpus image of item.The product programming which connects down system ground to case and marking and item of the price, item of the target customerses, item of item carried on a fixed position.Make the whole item and the whole image clearly presents.Fourth, the item marketing expandBased on whole know the item,through what way, path, use how long time to concretely carry out item of the value become key problem.This part will pass with the enterprise brand to set up and the item core value to expand, launch the design of the expansion project of the item marketing.Firstly ,we must xplicit the basic expansion principle of item , always wide awake the confidence big expansion direction. Secondly ,expansion period and stage mission of the secondly explicit item, and the arrangement that the style carries on a theories estimate and each stageof sale return.lastly, is adopt a concept marketing, advertise a marketing, movable marketing, the concrete marketing of the soft text marketing, public relations marketing...etc. expansion way to carry on expansion operation of the item.