The Study On The Development Strategy Of G Aluminum Ltd.

G Aluminum Ltd., as a large state-owned enterprises in central and western regions, has undergone tremendous changes through continuous reform in recent years. But in the future development process, the company is facing fierce competition and very grim situation. How to directly confront the crisis and dealing with challenges to put the development of good companies into orderly orbit is the current business of the most urgent tasks facing.In this paper, according to the relevant enterprise management theory, the vertical and horizontal comparison methods, writer comprehensive analyzes the external and internal environment that G Aluminum Ltd. is facing on current or will face in the future. The external environments include the aluminum industry, the macro environment analysis (pest analysis) and competitive environment analysis; Internal environments include the structure and the status of enterprise organizations and management, enterprise operating status information, ect.Moreover, through the use of BCG Matrix, DuPont financial analysis, Bench Marking, SWOT matrix, ect, the writer gave some idea that G Aluminum Ltd. made the strategic choice of development strategy and compounding. According to the enterprise analysis of the external environment, he proposed G Aluminum Ltd.'s next five-year concrete strategic measures and arrangements based on the strategic planning ideas and strategies principles. The writer also proposed specific designs on marketing, financial management, human resources and other business areas.Finally, the writer propounded the specific implementation schedule of strategic planning; the strategies control measures and the needed adjustment programmer to ensure the smooth implementation of the strategies in G Aluminum Ltd.The papers main contribution is that with the use of empirical research methods, using the large data as a precondition, applying the management knowledge and making a detailed analysis of the internal and external environment about the G Aluminum Ltd., the writer proposed targeted and exercisable development strategies.