| Aluminum is a light meta, the chemical symbol is Al. Aluminum have rich content in earth, Oxygen and Silicon is the first rich. Aluminum is the richest metal in earth. Also have more category in the metal follow steel. Many year ago, aluminum was very rare metal because of refine skill. That time aluminum was a luxury metal. From 19 century, people have new skill to refine aluminum from alumina. That means aluminum was a usual metal. Now auto come to be necessities for us. Automobile industry help economical developing and convenience to people, but on the other hand, auto is the big root cause of air pollution. The end gas is component more pollution chemical. Our country develop about 20 million piece of automobile every year. Most of the car is sold in local marketing. This the economic engine for country but also more energy will consume. So we need regulation to control the pollution, control fuel consumption. Lighting automobile is the way for automobile industry. This is the background for aluminum jump in auto white body making.Any research is under specific theory, this thesis also follow this standard. The thesis is based on NVL(China) aluminum products Ltd. Research the company Competitive Strategy. Introduce overall the auto aluminum plate marketing and marketing requirement and forecast. Then discuss the company current status. Set up company competitive system and indicator system, also analysis the competitor, then identify the company the different and strength and weakness. Will summary the executive strategy for NVL company. |
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