Research On Development Strategy Of Bank A

After China entering into the WTO , the bank field is progressively canceling the limitation of the business management and area establishment for the foreign investment bank, according to the promise of the opening bank field. This will hasten the rapid development of service market of the bank field, meanwhile, will make the Chinese bank face violent competition as well as market challengeable. A bank regard as Chinese state-owned commercial bank, how to adjust the strategy of management development and achieve challenge becomes an extremely urgent and serious problem.The article is based on the current analysis between A bank and China-Foreign investment bank. It gives an analysis and comparisons with regard to the Chinese and foreign investment bank, concludes the advantage and disadvantage of China-Foreign investment bank, makes the sound judgment for the A bank management. At the same time, it makes specific analysis from the outer environment factor for a bank, strategy position and strategy choices and strategic into action, organizational establishment, human resource management, marketing promotion, risk supervision under the continuous changing circumstance of politics, economics, law, social and technology.The choice and implement of development strategy on A bank should catch hold of the chance, take all kinds of effective measures, enhance the innovation and creation, making clear the site of serving "three farming", at the same time, constructing the most huge retail commercial bank in China, carrying out contrast strategy and especial strategy. It should promote revolution of production rights regulations, change the share regulations, improve the management structure of the company, establish the modern enterprise system like clearing the production and rights, assuring the rights and responsibility for implementing the strategy goal. And also, it should re-construct the network organization, flat organization establishment, establish effective, efficiency inner operation system. It should make the elites strategy, establish series of encouragement and restriction system. It should take measure in the effective marketing strategy, enhance the strength of marketing promotion, it should be at the core of risk supervised administration, and should take all-directions and all-process supervised administration, control and defend financial risks. Therefore, A bank could develop progressively and healthy under the circumstance of violent national and international competition, implementing the strategy goal of the most huge retail commercial bank in China.