| With the development of regrouping in domestic telecommunication market, the mobile communication of China has become a focal and hot point in the Present telecommunication market competition. At present, domestic mobile communication market's demands have increased continuously, telecommunication controls have been tightened up gradually, and competition levels of the telecommunication market have been advanced progressively. However, under these circumstances Weinan communication Company is facing many-sided pressures coming from the slow progress of market development and the intense competition with other companies such as Weinan Uni-company and Weinan Telecommunication Company. Although Weinan Mobile Communication Company has dealt with the situation positively, the assaults from the market are still grave, such as the serious loss of the old consumers and the continuous decline in the occupation rate of new markets. In order to keep its leading position in the market before the new opportunities and challenges, Weinan Mobile Communication Company has to adapt the competition, learn to compete, be skillful in competing and finally wins the competition.This article can be divided into three parts. In the first part, the author analyzes the market status of Weinan Mobile Communication Company and points out the striking problems in the present business development of Weinan Mobile Communication Company. The author also has a comparative analysis with its competitor, Weinan Uni-Company and Weinan Telecommunication Company in the following three aspects: user scale, Market share and income. In the second part, this article applies Pest anasysis to outer circumous analysis, five force model to the vocation competition environment and SWOT anasysis to inner circumous. In the third part, on the basis of comprehensive and systematic and research the author proposes nine strategies which can promote Weinan Mobile Communication Company's market competition power. |
PDF Full Text Request