Tourism Enterprises Merger & Acquisitions Agent And Pattern Analysis

The tourism of our country has got flourishing development after the reform and openness, has become the important cornerstone industry that national economic developping. But at the same time, because of the late marketplace and complicated tourist market, our country tourism faces the questions of small scales and confronted manages. The tourism developping extent and depth of our country cannot adapt to economic growth and the improvement of the people's living standards need comparatively. The inevitable developing trend of our country's traveling enterprises management is to pass M&A to realize the scale-rization, network-rization, and these all can't be seprated from the theory direction, relate to the traveling enterprises M&A. But currently the research about it has existenced very big flaws and insufficiencis. This is the main body of the book be also significance in selected topic background set forth by Part I. Besides, in this part, it having introduced the situation and defects about tourism M&A in brief. Enterprise M&A and the history activity having introduced. That the concept about our country's traveling enterprises in Part II have summed up, as well as the traveling enterprises, the type of M&A and the characteristic having summed up, and have carried out to make an explanation and sum up on the person respectively. On Part III, the basis studying in summing up prehominid analysis, traveling enterprises having carried out to analysis the M&A agent, from the theory agent and reality agent the location starting , studying and summing up the motivation of the traveling enterprises M&A in two aspects. At the basic of thinking that the traveling enterprises in different kinds get along growing up stage of type,assets special use and managing characteristics in Part IV, adopt a pattern M&A discussing hotel enterprises, travel service enterprises and beauty spots respectively combining with the concrete diagrams and cases. Part V is which has carried out detailed expoundings about the primal problems putting tactics into practice, main questions being confronted with and corresponding solving thoughts, and have suggested that traveling enterprises needs to do one's utmost to avoid the main accident areas and traps in the process being put into M&A.The final conclusion part has carried out induction and summed up to the main theory viewpoint of the book, and has pointed out the place that the content main working, defects and need studying improved further.