Orientated Research On The Development Of Chinese Postal Savings Bank

Postal saving takes a very important place in a country's financing system. Chinese postal saving has placed an important role in promoting the economic development since it resumed in 1986. Whereas, Chinese postal saving gradually reveals its serious problems. Especially, unreasonable high transfer deposit interest rate system brings far worse affection to the PBC; it results in unfair competition between postal saving and other commercial banks. Otherwise, it makes fund flow to cities, has single funds operating system and unreasonable accounting system. So the experts called on the reformation to the postal saving in recent years. The China Postal Savings Bank, inaugurated on March 20th 2007 in Beijing, became the country's fifth largest bank. At the time of new bank was established, the orientation for China Postal Savings Bank is especially important. Given the eligible orientation for the postal savings bank, the administration reset the direction to the posting savings bank service and future design.As a very practical problem, the orientation of China Postal Savings Bank has its characteristics such as timeliness, all-around and intersect ant. This article is to study the orientation of China Postal Savings Bank; the research is based on finance, economics and management, with adoption of standardized and experimental analysis. The theses also use DEA model to study China Postal Savings Bank's efficiency.After the analyses above, the theses come to the conclusions. From the point of the goal, postal savings bank should support the matters concerned to the agriculture, the rural areas and the peasantry; from the point of the function, postal savings bank should be orientated as a professional bank majoring in rural finance; from the point of the market, postal savings bank should take advantages of its network, focus on retailing and intermediary businesses and offer basic financial services in both urban and rural areas. It should exploit its new rural service and farmer retailing, consolidate the cooperation with the Agricultural Development Bank of China and Chinese Rural Credit Cooperation.