The Research Of Mobile TV Market Developping Mode Of X Co.,Ltd

Now telecom operators are cautious on investment, and the competition among telecom equipment vendors becomes more furious. Domestic telecom equipment vendors such as Huawei and ZTE growth fastly, the competition among telecom equipment vendors become more drastic. They catched the market share of foreign vendors, and their furious price war influence the revenue and profit of foreign telecom equipment vendors much.So foreign telecom equipment vendors get into difficult condition, they have to merge and reduce the stafftrimmer to reduce cost, the typical case is merge of NOKIA and Siemens'telecom equipment department and Lucent and Alcatel's coalition.Foreign telecom equipment vendors should reform to change the bad condition,business model reform is needed.Mobile TV market research is made in this report, and one new business model to exploit mobile TV market is put forward,and implementation analysis is made for this business model.This report include mobile TV requirement analysis,envirement analysis,competition analysis,X Co.,ltd analysis,mobile TV new business model analysis, implementation analysis. Mobile TV's external environment and X Co.,ltd internal environment is analyzed.A conclusion is gotten from this report, that is mobile TV market has big potential and X company need enter mobile TV market,the traditional business model need to be innovated.A new business model to exploit mobile TV market is brought forward in this report, feasibility and advantage of this new business model is analyzed in this report.I hope my report can give some reference to telecom equipment vendors,telecom equipment vendors need to change their traditional business model to new business model, i.e. transformation from pure telecom equipment vendor to compositive service provider.