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Study On Telecom Operator's Business Model Of Internet Of Things

Posted on:2012-02-13Degree:MasterType:Thesis
Country:ChinaCandidate:L R LiuFull Text:PDF
GTID:2219330335959803Subject:Management Science and Engineering
Abstract/Summary:PDF Full Text Request
With the increasing development of information communication technology, the time of internet of things, which is known as the third wave of world's information industry, is coming. Since traditional business tends to be saturated, the competition in the telecommunication industry is very intense. Internet of things provides good opportunities for the development of telecom operators. Compared with the traditional industry value chain of telecommunication industry, the industry value chain of internet of things is much more complex and open. The industry structure will also be changed under this situation.The designing, implementation and innovation of business model are significant to the survival and development of enterprises. The study on the business model is helpful for telecom operators to grasp important value factors and construct the unique combination of resources. What's more, it also has a positive meaning to the healthy and orderly development of internet of things in our country.This paper based on the theories that include business model, industry value chain and game theory. Considering the characters of internet of things, this paper does the study on the business model of internet of things from the perspective of telecom operators. In the paper, the research methods of literature, model and case is used to analyze the external environmental factors, the position in the industry value chain, the relationship with other enterprises and the internal management.Firstly, the concept, elements and other relevant research of business model are proposed. The concept, key technologies and applications of internet of things are presented. Based on these two parts, the analysis framework of the business model is built. According to the analysis framework, the following contents will do the research from the macro, meso and micro levels. Secondly, PEST Analysis is applied to analyze the macro environment of internet of things. The advantages and disadvantages in Politics, Economy, Society and Technology are summarized. Thirdly, based on the theory review of industry value chain, industry value chain of internet of things is established. E3-value models are applied to present the potential characters of telecom operator in the industry value chain. Value creation and value exchanges between the enterprises are also be presented by models. Fourthly, evolutionary game theory and Stackelberg model are used to discuss the relationship between the telecom operator and other enterprises in the industry value chain in the process of cooperating and competing. Fifthly, revenue model, service model and organization model are concluded from the cases of some well known telecom operators. Finally is the conclusion of the paper.
Keywords/Search Tags:internet of things, business model, telecom operator, industry value chain
PDF Full Text Request
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