Developmental Research Of Personal Financial Services Of Commercial Bank In China

After financial crisis of2008, the time value of currency has beingrecognized by customers day by day and different personal financial methods are beingthe focuses and orientation of public financial services of commercial bank for differentcustomers. From the point of current situation of Chinese economy, domestic economydeveloping quickly, the degree of opening enhancing rapidly, foreign bank enteringcontinually after joined in WTO, however, foreign commercial banks have moresophisticated service system, perfect technical methods, experienced admin policies andstrong capital bases than domestic commercial banks, which are being strongcompetitors for domestic banks. From the point of business development, the corporatebusiness of domestic commercial banks is trending perfect and mature, the developmentof profit is limited, which made it possible for personal financial services’ development.This paper analyzed and developed current status and situation of domestic commercialbanks and made a comparison of current situation between Chinese and American basedon related theories and concepts. Besides, the paper also raised the problems andoriginals of personal financial service,thought about how to develop the personalfinancial service and put forward some suggestions from insides and outsides, whichmade little contribution and reference for the perfection and strategic transformation ofpersonal financial development of domestic commercial banks.