Research On Enterprises Strategy Of Jilin City Tobacco Corporation

In the backdrop of economical globalization, the rapid economic development of the world tobacco, the tobacco industry increasingly fierce competition in the market, tobacco companies can formulate a scientific and effective, long-term business strategy of cigarettes, to have an important influence to the tobacco industry's survival and development. This article takes the development and competition situation of the domestic and foreign tobacco industry as a foundation, inspects the strategic management environment and the enterprise resources strength of the Jilin city tobacco company, then will be clear about the long term development goal of the enterprise, the managing strategy as well as the realization measure to implement the service in the company future development.1. Tobacco industry and tobacco management outlinedLooking from development present situation of the global tobacco market, the world tobacco market has formed the Philip Morris, the English-America and the Japanese tobacco company "three big oligarchs" contention aspect through the 90's international tobacco's industry big conformity. Three giants are controlling the whole world 60% market share besides China. At the same time, the international tobacco industry and the main tobacco market shift into the third world country speedy in particular to China, which becomes the important strategy choice of the world tobacco giants.The Chinese tobacco industry implements the system of the tobacco specialize in selling, whose development characteristic mainly is: China is first great tobacco nation in the world; the tobacco industry implements the national management's the system of the specialize in selling; the production and sale of the tobacco's industry continues to grow; the tobacco is the high taxes and profits industry; having formed one batch of comprehensive, superiority strengths'tobacco enterprise; The tobacco exportation scale is small.Tobacco industry's characteristic and its business particularity. The tobacco is one kind of special commodity, which has "the state monopoly, the special selling monopoly, the government and business gathering one" three major characteristics. It is maintaining the consumer's benefit, guarantees the country financial revenue, is the special industry whose function the country determines by the legal form. It mainly is engaged in the selling market management, marketing and network construction of the cigarette.2. The Jilin city tobacco company managing strategy's analysisExterior managing environment's analysis. "Counter-Monopoly Law" the country appears in 2007 is the Chinese tobacco industry's biggest policy law environment; in the economic environment aspect, the scope of the Jilin city tobacco company's market is the Jilin area, in the Jilin city the economical development situation is quicker and better in 2007, which has built the market foundation which raises fast synergize for the company; in the technical environment, the world tobacco industry competition's focal point mainly will be the biological technology in future, in particular to the genetic engineering, and what the tobacco product will be facing is being advantageous develops to the human health direction; in the social environment, with China joining "World Tobacco Control Frame Joint pledge" ,the market mechanism unceasing consummation and the overseas tobacco big enterprise's unceasing involvement, the Chinese tobacco enterprise is facing the key development time in which the opportunity and the challenge coexists.Interior operating condition's analysis. The Jilin city tobacco monopoly bureau (company) have 852 staff now, the gross asset more than 200 million Yuan, company's financial overall condition quite is healthy; at present, the Jilin city tobacco company established the relations of close cooperation with 16 tobacco industrial enterprise, including 9 strategic alliances enterprise, and served about nearly 22,000 to the retail merchant; the present stage, the Jilin city tobacco company manages 42 brands, 104 specifications cigarettes; Company's enterprise culture constructs front in the industry row, its experiences carries on the promotion in the entire industry scope.3. The Jilin city tobacco company managing strategy's choice"The maintaining national interest, maintaining the consumer benefit" is lofty mission Jilin city tobacco company each staff shoulders.Jilin city tobacco company cigarette managerial long-term strategic target: the main strategic direction is to focus on bigger and stronger cigarette distribution, through the organization, brand structure, the personnel structure, the scientific integrate structure of market, and strive to achieve overall strength significantly grow, the competitive strength is markedly strengthened, and the economic operation quality and efficiency markedly improved, entry into the development of China's leading tobacco advanced ranks in 10 years.In order to achieve the above strategic target, the company's overall business strategy is decomposed into four aspects: First, taking the terminal network as the foundation and subject of management; Second, improving the operation of the company efficiency and speeding up the transformation of modern circulation enterprises through the the centralism ordering, the centralism matches delivers, the establishment of advanced information systems and so on; Third, achieving the management structure of taking the company as the business main body through the agencies and staffing optimization, straighten out the operations and management processes, Four, strengthening the building of enterprise culture and the human resource base, as to adapt to the future needs of reform, development and management.Medium-term operating objectives (the next three years) identified as "1225" development goals: to seize a centre is to improve overall efficiency; to highlight two key points is to enhance scientific management capacity and market competitiveness; to achieve two breakthroughs is to enhance breakthrough of cost competitiveness and to enhance the breakthrough of procurement competitiveness; to improve markedly sales operation of the network level, the level of control cigarette market, the level of the building of corporate culture, management of fixed costs, and to enhance the ability to control the cost of logistics;to improve human resources management level.In order to coordinate and guarantee the realization of company managerial strategies, the company must implement four developmental strategies: innovative strategies, the innovation of the law, marketing, financial anagement; talent strategies, respecting for talents, and making good use of talents, recruiting all kinds of talents ; cultural strategies, to enhance Jiangcheng tobacco market competitiveness and service image; managing tobacco strategy by law, depth to combat smuggling, the manufacture and trading of smuggled goods, selling the vacation struggle to purify the tobacco market. 4.Jilin city tobacco companies operating the implementation of the strategyRealizing corporate mission and strategic objectives needs to comprehensively enhance the quality of the work, of which the first is the cultivation of company's core competitiveness.The future training direction of Jilin city tobacco company's core competitiveness: having keen market insight, building a wide range of enterprise distribution network, maintaining resources of close customer relationships, establishing a powerful logistics and distribution system.The main measures to implement Jilin City tobacco company operating strategies are: enhancing company services brand; enhancing customers'loyalty; constructing Industry Strategic Alliance; speeding up the construction of the human resources management system; promoting the construction of cigarette sales network; and deepening industry management system and enterprise operational mechanism reform.