Analysis On Investment Benefit Of The Tour Area's Comprehensive Development Project In Lake Hongshi, Songhua River, Jilin Province

Touring is one kind of important comprehensiveness phenomenon relating to society , economy , culture etc. In today's world,Tourism industry has become the most robust development momentum and one of the largest industries in the global economy.With the further development of Chinese reform and opening and market economy, China's tourism industry started the new point of economic growth into the new pillar industries. The tourism industry being sunrise industry, the development of which generated by the the social, economic, cultural and other aspects of the impact also have aroused increasing concern and attention. As far as Jilin province be concerned, The tourism industry's status and role appear increasingly in whole national economy and social development. In recent years, the Jilin province puts government leading factor strategy into practice actively, accelerates the development and construction of tourism which shows rapid development momentum. But it also faces the even worse competitive environment If the Jilin province want to achieve the target from the province of the largest tourism resources developed to the province of the largest tourism industry, it must strengthen the construction of related projects. The Comprehensive and correct evaluation of the project will provide the basis for decision making conclusions for investors. The article mainly carries on economic benefit evaluation on the tour Area's comprehensive development project in Lake Hongshi , Songhua River.The economic benefit evaluation of the project is the core constituent of the feasibility study. It mainly divides into the analysis of financial benefit and the analysis of national economic benefit. The analysis of financial benefit is mainly from microscopic angle embarking,which analyzes and appraises the financial benefit and the expense which the project occurs directly, the key point is inspects the project's basic survivability, financial profit ability and the repayment ability. It is clear about the value of contributions to the project to the subject, the analysis of national economic benefit is mainly from macroscopic angle embarking,according to resources reasonable disposition principle, inspects what project consumes social resources and the contribution to society, calculates the national economic and social projects on the net contribution. Between the two both has the relation and to have the difference. The analysis of financial benefit is the basis of the analysis of national economic benefit, and the analysis of national economic benefit is the premise of the analysis of financial benefit.The layout of the tour Area's comprehensive development project in Lake Hongshi is mainly based on the region characteristic, key prominent and the layout centralized principle and so on. On the basis of the overall evaluation on the need of entire journey tours, the full interaction of land route and waterway, the organization of four seasons line, the project carry out the general layout. Combine the characteristics of the item and the actual situation of investors. Financing prepares to use the bank loan, the introduction of strategy investor, the release of enterprise bond, reverse merger and so on. The project introduces and absorpts the plan and experience of the overseas tourist scenic zone management, estate management and hotel management. Meanwhile, it implements the integration of the independent management and the external cooperation management, implements the integration of the hardware management and the service management, and determines the corresponding project organizations and agencies and the organizational structure.Investment plan's goal is provides the useful product or the service for the society, and makes a profit from satisfies the existing or in the latent demand of the product either the service. Therefore, in the pre-investment, it is very necessary to carry on the market analysis of the project. this is the prerequisite which the project can establish, and the important basis of carrying on the analysis of financial benefit and the analysis of national economic benefit. Based on the analysis of existing basic structure of tourists and the area surrounding competitive, the article identifies the development direction of the project. The main domestic target market of the project includes the northeastern region, the part of North China and the Southeast coast of China. and the overseas tourist market of the project is mainly constituted by Japan, South Korea, Russia. In order to achieve the anticipated goal, the project prepares to adopt the marketing strategy, for example unifying with the government, festival marketing.On the basis of project invest estimation and fund raising, the article estimates the finance essential data, for example sales revenue and operating costs, the purpose is to provide objective and accurate data for the analysis of financial benefit. Because the data which the analysis of financial benefit uses is obtained by the forecast and the estimate, there existence certain extent uncertainty. In order to analyze the influence which causes by the uncertainty factor to the economic benefits, the article estimates the risk degree which the project could withstand by the sensitivity analysis and risk analysis, thus determine the project's economic reliability.As the financial benefits analysis is limited to the current prices and cost-effectiveness of projects, and it ignores the effect and the price paid arised by other economic sectors due to the projects completion. Therefore, the financial benefits analysis can not fully reflect the project's economic effects. Therefore, it is necessary from a macro point of observation, analysis, evaluation of the net benefits which projects brings for the entire national economy. The methods used by the analysis of financial benefit and the analysis of national economic benefit are basically the same,on the basis of calculating a series of technical economy target, appraising the economical rationality of the project need defer to certain standard.The economic benefits of the project indicates that the benefit of the project investment benefit is better, the construction is necessary and the implementation is feasible.