Analysis On The Current Situation And Strategy Research Of Marketing Channels Of Medicine Enterprises

At present, medicine industry is processing track-turn period, policies and market have changed greatly. Firstly, the implement of reform of medical insurance system will make an impact on most consumers. Secondly, the introduction of management system, such as classification of prescription and non-prescription drug , compulsory price reduction of drugs, bid purchase for medicine.All these will also influence the medicine market. Simultaneously,foreign medicine enterprises enter into China's market relying on advanced marketing channels. There is keen competition between foreign and China's own medicine enterprises.This bring the unprecedented difficulty as well as opportunity.Therefore, it is essential that we make a study of this subject in detail. This article mainly aims at the medicine enterprise the marketing channel construction question,,Choice and execution about marketing channel ,it is playing the very important role in the product marketing.More and more many enterprises realized, as a result of market fast changing, how the product can deliver in the shortest time to market one, presents in front of the goal consumer, has become the key aspect which whether the marketing does succeed.This paper analyzes the medicine enterprise's function in national economy, and investigates the basic situation and the history of the marketing channel of medicine enterprise.This paper also has insight into the survival enviroment of the medicine enterprise.According to the investigation and analysis on China's marketing channels of medicine enterprises, this paper puts forward some measures for the medicine enterprise's development. It is helpful to the medicine enterprise marketing channel research to the impetus medicine enterprise's development.Regarding the medicine enterprise, the drugs marketing channel is in a marketing important constituent;Is helpful in the drugs market demand which satisfies well grows unceasingly.Although in theorists marketing channel theory oneself after quite mature, but not sees actually regarding the drugs marketing channel theory, in particular to drugs marketing channel theory system research.But this article from our country drugs marketing channel present situation, the drugs marketing channel improvement and the construction influence factor analysis, the drugs marketing channel concrete improvement and constructed these aspects to do the system research to the drugs marketing channel, to the current drugs marketing channel theory was the beneficial supplement.