Pharmaceutical Marketing Channel Management Research

With the development of economy and the improvement of people’s living standard, people’s consumption concept also constantly change, strengthening health care consciousness. Now people life rhythm speeding up, the pressure of work, the happening of the disease and the detection rate increased, medical insurance policy coverage and reimbursement ratio increasing, the pharmaceutical industry rapid prosperity. After the reform and opening up, foreign investment enterprises begin to enter China, the pharmaceutical enterprises in our country also started to go abroad, the increasingly fierce competition in the industry. In recent years, our country’s medical system reform continued to deepen, changed medicine marketing channels, the problem still is pure in medicine marketing channels, conflict between channel members, build a more optimized pharmaceutical marketing channel is of great significance for the pharmaceutical industry in our country.This article writing mentality, the first reference is past knowledge of marketing channel theory, on the basis of the theory, analyzes the present situation of medicine marketing channels and the existing channel structure is not reasonable and complex relationship between channel members, staff quality low, through the environment analysis, comparison of enterprise marketing channel at home and abroad, find out the key factors influencing the medicine marketing channels, pharmaceutical marketing channel optimization Suggestions.At present, the medical market is facing great opportunities and challenges, as some foreign companies into China, the Chinese pharmaceutical market competition will be more incentive. Therefore, according to The Times characteristics of learning the advanced experience of foreign pharmaceutical marketing channel, reform the medicine marketing channels, optimization, the pharmaceutical industry to usher in a better tomorrow.