Research On The Entrepreneurship Strategy Of CZ Computer Design CO.,LTD

With the rapid development of China’s information technology industry, China’s economic construction has entered a new normal period, the government encourages more and more small and micro enterprises to achieve the purpose of development through entrepreneurship. As a high and new technology of small and micro enterprises, CZ computer design company is a body provides a notebook computer development and design scheme of service enterprises, enterprise predecessor was due to low profit and give up business. Therefore, business leaders decided to a customer’s thinking for notebook computer technology research and development in the field of blue ocean market proposed to CZ company business strategy study, so that through the systematic analysis, it is clear that CZ computer design company’s strategic planning, to achieve long-term development goals.Based on this, this paper targeted were analysis and research, through literature research method, case study method, research experience learning research, strategic management analysis methods such as strategy, by means of SWOT and pest theory and Porter’s five forces and other tools to the enterprise external environment and internal business conditions was analyzed one by one, in order to get the final business strategy. Finally, this paper gives CZ computer design company in entrepreneurial strategy orientation and marketing strategy to build the content, from the design of the choice of target customers, profit model design, marketing, organizational structure, sources of financing and financial planning level give advice, and puts forward the boutique brand strategy, multi business wide channel strategy, technology development strategy, talent and training strategies, the concrete scheme of the level of the enterprise culture strategy, in order to future business strategy of sustainable advantage provide safeguard.