The Research Of Shanghai Kehua Biochemical Company For Marketing Strategy

The medical marketing keeps growing with the rapid increasing of Chinese economy. The revenue of the most of hospitals will be much more than that in 2007, the demand for the diagnostic reagent will increase in 2008, that is a chance for Shanghai Kehua Company. But , at the moment, more and more companies, including international companies, are competitions for each other. The life for Shanghai Kehua Company will be harder.This article focuses on the marketing environment for Shanghai Kehua Company to make marketing strategy, analyses current situation of the company by using 5C theory, makes market segment and product position by using STP strategy and makes marketing strategy by using 4p's theory.