The Growth Strategy Study Of Dalian Onoguchi Food Company

In this paper, we take the Dalian Onoguchi Company as objective, using modern strategic management concept, we thoroughly analyze and study its advantage and bad situation, opportunity and challenge, and work out the design of the growth strategy of Onoguchi company, with hope to develop its long-term competitive advantage.At first, refer to the purpose of the paper and the measure of study and reviewing the relevant strategic theory. And then, through the SWOT analysis of the Onoguchi company's inside and outside circumstance, clearing its strengths, weakness opportunity, threats, design 4 deferent direction strategies. At the basis of above analysis results, using the method of AHP and with the help of matrix of IFE and EFE, choose its concrete strategy-SO. In addition, through the analysis of QSPM matrix, clearing and choosing its concrete strategy in an area of SO strategy. At last, make sure the implement of the strategy by establishing the suitable construction of organization, developing good corporate culture and using fit marketing, and finance guarantees measure.