The Research On Cooperation Of Regional Tourism

As the inner need of global economic integration, regional touring cooperation is becoming the general trend of tourism. Promoting the cooperation among touris regions is a strategic choice for realizing the complementation between resources and markets, seeking for common development and carrying out the stride development in Chinese tourism. It is necessary to make a deep and comprehensive research on the cooperation of regional tourism for insuring its sustaining, healthy and harmony development.This thesis firstly introduces the background and significance of cooperation among tour regions and defines the basic concepts of regions, regional tourism, and the cooperation of regional tourism act. Then, it frames a basic theory of regional tourism cooperation by bringing the comparative advantage theory, competitive advantage theory, game theory and the logic theory of collective actions into the research system of regional tourism. Combining with the analysis frame of regional tourism cooperation, it takes the Sichuan-Shanxi tourist regions for instance to discuss the necessity and feasibility of the cooperation between these two regions and forms an executable way of integrating the tourist resources, creating regional tourism brands and total marketing, establishing the barrier-free tour in Sichuan-Shanxi region. In the last part of the thesis, it brings forward a win-win mechanism by building the regional cooperation idea, exerting the cooperative subjects'srength, and establishing the cooperative regions'mechanism of corresponding, supervising, sharing interests, and the cooperation among tourism enterprises.