Research On The Profit Pattern Of Creativity Enterprise Based On Value Chain

In recent decades, China's rapid development of innovative sector leads to the scale and sales growing significantly, showing a continuous high-speed growth trend. However, how to keep the steady development and continuously growing profit is the problem currently under the background of start-up of the sector. So it is in great need to explore reasonable and efficient profit mode.The paper, titled as "Research on the profit pattern of creativity enterprise based on value chain", analyzes and compares the concepts of value chain, industry chain and industrial value chain, based on which analyzes the ingredient and character of the creative industrial value chain according to the concept, classification and character of the industrial industry. Then, according to profit model which contains creative phase the model will be summarized as profit model based on industry value chain, the model based on resource optimization integrated profit and the model based on the profitability of customer value. Meanwhile it summarizes the elements of each profit model: profit, profit source of profit leverage, profit barrier. The profitable models based on the industry value chain positioning profitable models include king winning mode and channel mode. The profitable business models based on the integrated resource optimization include outsourcing model, gather collaboration model, mergers and acquisitions mode and virtual value chain model. The profit Mining models based on customer value includes demand model and brand multiplier model. Finally, the paper analyzes the profit model, taking the Disney brand multiplier Group profit model as a case.This paper studies the contents and characters of creativity value chain and summaries industry value chain different segments of the creative enterprise profit, based on the creative industries profitable model study, extended to micro-level creative enterprises, using theoretical analysis of the value chain. At the same time, paying attention to the profit making patter of creative enterprises can cause rational thinking of the business and guide for the enterprise. Undoubtedly, the profit model of the creative direction of the enterprise have an important impact on marketing strategy to promote coordinated development of enterprises and the environment is conducive to the market, products, services, manpower and capital and other elements of the portfolio optimization and management. Therefore, the profit explores rational and efficient mode of creative enterprise is of great practical significance.