The Research Of Standardization Strategy Of Mobile Phone Enterprises

The thesis can help Mobile phone enterprise to realize significance of implement standardization strategy and teach them to create reasonable standardization strategy for development. First the thesis analyze research background and significance ,then research standardization strategy theory of Mobile phone enterprises, then analyze standardization strategy of oversea enterprises and domestic enterprises, then list common problems in domestic enterprise, at last provide my suggestion which is how to implement standardization strategy in detail process. For theory study, I put forward organic combine of innovation and standardization. It emphasize that innovation should be breakthrough base on keeping existing advantage. The thesis will possess both theory value and practice value because many cases were cited and meanwhile these cases testify relevant opinion. So mobile phone enterprises must plan, create and implement right standardization strategy if it wants to win in cruel competition. It can enhance and promote competition ability in international market via creating strategy idea of basis theory and innovation theory.