The Research Of The Non-standardization Development Mobile Phone Industry At Pearl River Delta Based On Modular Production Network Theory

In the early and mid-term 1990s,the value chain of mobile phone industry is vertically integrated.The core chip design,mobile phone design,manufacturing and marketing are all controlled by the big brand companies(Such as Nokia,Motorola, etc.).However,between the late 1990s and the beginning of this century,the mobile phone industry value chain accelerated differentiation with the mobile phone modularization.Simultaneously,as the maturity of the mobile communications technology and the development of mobile phone technology,the barriers to entry the mobile phone industry declining,the Pearl River Delta region gradually formed a complete industrial chain of mobile phone by virtue of its excellent industry background.Then start from 2005,the Pearl River Delta region mobile phone industry start the path towards non-standardized which with the characteristics of fast and flexible production,low-quality and low-cost,and multi-functional specific products.But this often accompanied by a large number of imitations or even the infringement of intellectual property rights.A lot of blue-mobile-phones are manufactured at the Pearl River Delta and.sales to the nationwide and spread with a fast speed which generated some adverse effects to the social,industry environment and economic order to a certain degree.The research object is the non-standardization development of the mobile phone industry at Pearl River Delta region.And,the extensive investigation of this phenomenon general generates reasons,social impact,industrial chain form, composition and correlation and distribution and development trends.The research consider that a special Turn-key Modular Production Network has been engendered in the Pearl River Delta mobile phone industry(that is a industrial operation mode based on one or a number of enterprises who supplying a package solution of product development technology).While,the non-standardization development model of the mobile phone industry has the profound industrial organization foundation.The research based on the empirical research of development Status Pearl River Delta mobile phone industry and carried out theoretical analysis from point of view of the industry combined with the Modular Production network theory.Then is the hypothesis of the influencing factors which promote the formation of the Pearl River Delta area mobile phone industry Turn-key modular production networks.Namely are the external policy environmental and enterprise internal capacity,the decentralization of knowledge,recognized technical standards and general technology language,the surplus of dominate technology function,huge supply base productivity and the role of the Turn-key supplier.Among of those,we take Turn-key supplier as intermediary variable.The empirical analysis indicates that all of the forward seven factors influence the non-standardization development of the Pearl River Delta mobile phone industry.At last,I tried to propose some effective measures to solve the issue of non-standardization development.