| Along with the Chinese economy's unceasing development, the Chinese urbanization construction prompts forward unceasingly, city infrastructural facilities' relative backwardness as well as rural population emerge the city to cause the real estate profession to urban demand enlarging to make the full actor's pay under such historic opportunity. But policy changeable, market supply and demand's complex, in the project development the unpredictable risk causes us to realize soberly to the investment in real estates feasibility and the beneficial analysis importance.This article based on business administration study, the real estate research and so on correlation theories instruction, the experience and the lesson which as well as the green city real estate enterprise more than ten for years accumulate, to the real estate market environment, the project developed each related link's key point as well as the performance history control main point as well as the project financial forecast has carried on the thorough analysis. Through the massive scene investigation and study material's collection and the group various Functional departments's instruction, summarizes suits this project the product localization, the fixed price strategy, the marketing plan, the promoted strategy, simultaneously, the union product marketing mentality, to the project plan, the product quality controlled, the project capital spending plan, fund raising, aspects and so on financial risk guard, project profit situation to carry on system's elaboration, achieved the project investment benefit in order to the optimized goal.Through invests various links main point to the project the analysis and the research, obtains the sweet osmanthus Huacheng project, in operates in the process which implements pays finally, the opportunity and the challenge are coexisting, the project satisfies the market rule in the whole feasibility and the beneficial aspect, has the reasonable investment repayment. |
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