Market Competition Analyzing And Marketing Strategy Research Of DA Mobile Telecommunication

Mobile telecommunication market develops rapidly in DA. Monopolization in telecom field has been broken after reformation and reconstruction. DA Mobile Communication Company faces unprecedented challenge because of competitors, DA Unicom, DA Telecom and issue of single way charge. DA Unicom occupies high end subscribers market through giving free mobile phone to subscribers when they prepay communication fee, while DA Telecom Company gains favor of low end subscribers because of very low communication fee of "wireless phone". DA Mobile Communication Company is in the middle now. Its ARPU value shows downtrend.This essay concludes development status, character and challenge of DA mobile communication market. Further more subdivides DA mobile communication market, investigate and research the favor and bias of different age and different profession subscribers to every mobile communication brands . On this basis, scientifically forecasts the market potential of DA mobile communication market and recommends the strategy that DA Mobile Communication Company needs to improve marketing in order to keep and expand its market advantage.CS strategy DA Mobile Communication Company carries out must emphasize renovation of service and diagnosing & analyzing every contact point with subscribers, dynamic grasping subscribers' consuming psychology and trend, periodically, rationally and comprehensively measuring subscribers' satisfaction. It is necessary for DA Mobile Communication Company to improve network quality, build diversified brands and flexibly set down price standards suitable for differentgroups of subscribers in accordance with brands and service quality. Simultaneously chooses appropriate media combination and drumbeating method to perform integrated advertising. With the help of modern marketing method, broadly utilizes commercial retail network, establishes monitor system to agents and widen marketing channels.