Audio Advertising Research

As the Visual AD is weaker and weaker now, and the Radio Advertising is renewal again. This paper focused on Audio Advertising Research.By combined the Jingle, Sonic Brand, Audio Identity, TV commercials and Radio Commercials together, this papers discussed the whole status of Audio Advertising which including all the formats that mentioned above. Firstly, I defined all the concepts which are related with Audio Advertising. Then, classified all the types of Audio Advertising from two main aspects. A series analysis was conducted to the historical research about Audio Advertising's development. Not only that, the paper also start from an interdisciplinary perspective, selected a number of the latest research results about the psychology and the Audiology. Found out the Audio Advertising's main advantages and disadvantages through a comprehensive comparative analysis. In this paper, it also summed up the characteristics of Audio advertising, and through the analysis of a specific case, this paper try to draw some key outlines about Audio Advertising.In conclusion, this paper, strongly suggested that Audio Advertising is the new choice for the dropping advertising Market, since the tolerance effect with visual advertising is so strong that we had to find another solution, that is, absolutely the Audio Advertising. With its strengths and advantages, Audio Advertising can be more and more power since ever. In short, this research appealed to the academia and industry to give greater concerns to Audio Advertising and make fully utilize of its potential.