Study On The Marketing Strategy Of The Car Audio Of The Specialcity Co.,Ltd

With the popularity of the automobile consumption in China,the competition of the car audio modification market,which is the branch of the automobile service market,has become more and more competitive.Specialcity company have operated for many years in this field,management aware of the need to continue to lead in the field of,in addition to maintaining the modification technology advantage at the same time must in marketing strategy research to adapt to the new situation and improve the strength in the market competition and enhance the profitability of enterprises.Through the analysis of the Specialcity from the macro environment and micro environment,the main reason is problems for the formation of the current situation;and through the SWOT analysis,analysis of the Specialcity company facing opportunities and threats,strengths and weaknesses,on this basis the very city,car audio market marketing strategy.According to the status of the industry and Specialcity market position,formulated the corresponding marketing strategy,focus on strengthening the structure optimization,increasing product variety,and adhere to the car audio popular route,to highlight to enhance its own brand share to strengthen the management and training to dealers,reduce and optimize the number and size of agents,prices in low-end route to cultivate the potential consumers,channel marketing agent,the progressive development of mobile electronic business channels.In the management process to strengthen the practical experience of the summary and induction,to find a more effective channel management strategy,thereby reducing the channel conflict and improve the efficiency of the corresponding.Necessary to strengthen exchanges and communication between agents,master more information and advice,make between the company and the agent to construct a mutual win system,improve the satisfaction and loyalty of agents,to become the company's partners,on the road of the development of mutual support and achieve a win-win situation.The marketing strategy is in the Specialcity company of the actual marketing activities,its research results can be directly applied to the Specialcity company future in the extension project of car audio market.At the same time,brothers and company marketing management of the other automobile after service market have a certain reference value.This paper discusses the car audio market marketing strategy in the future to deepen the marketing innovation process in the Specailcity company to further enrich and improve.Therefore,this paper has a strong practical application value and physical and chemical reference,and can help and learn from the marketing strategy of similar enterprises in our country.