The Research On Innovation And Development Strategy Of Chinese Trust

Since the founding of our country .The first trust company - China International Trust Company established in 1978, after six sorted out through the ups and downs of the past 30 springs and autumns, and in these years in the development of China's Trust governance, there always exist - chaos - governance cycle of the vicious circle of alienation and trust company business practices and other issues, which is a macroscopic system profound external causes, trust companies also have their own strategic positioning unclear reasons.2001, "People's Republic of China Trust Law," promulgated, restricting the development of China's external Trust basic system to solve the root causes of China's development of the trust's overall situation is still relatively healthy. And in March 2007, "Trust management approach" and "Trust funds set Trust programme management methods" implemented, trust the significant increase in business. According to statistics, by the end of 2007, the trustees approved the re-registration of a total of 32, 54 more than the normal operation of the trust's half the size of the trust assets of 960 billion, an increase of 167 percent. Trust business as a franchise in the independent financial Form China's trust companies, after years of development, despite some achievements, but our trust company as a whole, the trust's core business and core profit model is still not established . Under such circumstances, how our trust companies in the increasingly fierce market competition in the right position to establish its own suitable business location to find a clear strategy for its own development, China's trust and investment companies in the fierce competition not only can survive, and through correct strategic positioning, realize their own development by leaps and bounds, and enhance their own strength and core competitiveness, and finally to the Trust can develop into a banking, insurance and securities to keep pace with one of the pillars of China's four major financial, and the topic has been a trust company in China At present an urgent and necessary issues.In this paper the development impact of the trust the analysis of the external environment, in the full understanding of the environment on the basis of further analysis of the current situation as well as its own trust company the main problems, and the above analysis is based on specific proposed trust business development strategy as well as the specific business innovation field.