Development Research On The Experiential Tourism Products In Xiuguan Lake Tourist Area Of Wusheng County

Pursuing experience is the essence of tour. In the 21st century, Experience Economy has gradually become the major trend of the economic society. Experience Economy is an outcome of complying with the Human-oriented time tide. The core of tourism products is tourist experience; and to obtain joviality is the purpose of tourism experience.Experiential tourism product is the new generation product there is obvious differences among the traditional leisure tourism product and the sightseeing one, essentially, which is the one of participatory tourism products, and a senior participatory one. Meanwhile, tourists' various experiences, especially moderate and profound experiences can be given by experiential tourism product. Experiential tourism product is the most suitable product for the market demand at present. In the experience economy era, developing experiential tourism products to satisfy the demand in experience economy era becomes a general trend in the new tourism consumption. Lake tourism product, one of tourism development focus in new century, is no exception. Thus, creating unique tourism experience must be developed and designed in lake tourism.Based on the perspective of tourism experience era, this paper analyzes the current development status, development patterns and problems on lake tourism. And then, the "Six in One" development pattern for the experiential tourism products in lake tourist area is put forward, which is a interdependent and mutual promoting Dynamic System constituted by the six factors—themes, plots, cultures, atmosphere, service, protection.In the paper, according to the "Six in One" development pattern, Xiuguan lake tourist area is taken as the research object. Then the regional general situation, tourism resources, resources and environmental bases, the current development status problems are analyzed and researched. On the basis, this paper puts forward the general development ideas and principles. Furthermore, the experiential tourism products and tourism items in Xiuguan Lake Tourist Area are deeply analyzed and researched. Eventually, this paper analyzes the Relationship between the experiential tourism products and the protection of tourism resources, and proposed the protection Countermeasures in Xiuguan Lake Tourist Area.