| Middle age of 1990's, the sports lottery went upon the stage of Chongqng lottery industry and gradually stepped onto the standardized mature development path.Under the management and the guidance of government, sport lottery demonstrated formidable function on financing and promotive effect for sports enterprise in Chongqing Municipality. But simultaneously, we also should see, Chongqing sports lottery still was at the initial stage: the lottery management system is not perfect, and there are some disadvantages existed in the release and the sales process, affected the development of sports lottery.The economy of Chongqing is relatively underdeveloped, sports fund invested by the government was limited, at the same time, Chongqing 's territory vast, nationality multitudinous, various national populace's sports demand grew day by day, contradictory was prominent. Therefore, developing sports lottery industry is significant for alleviating also the contradictory, increasing government income development in Chongqing, promoting the sports enterprise development in Chongqing.Applying the research methods of document, investigating, mathematical statistics and authority interview, the paper investigates the actuality of issuance of sports lottery industry in Chongqing Municipality and analyses the investigation effect. This paper is based on the previous theory and practise of sports lottery industry,compare a lot of studies of domestic and overseas experts,study the current situation of Chongqing sports lottery industry and elaborates phenomena that exist in Chongqing sports market,.Finally the author analyzes the opportunities and the challenges facing the Chongqing sports lottery industry by SWOT analysis methord, and provides mang countermeasures,for exanple, enhancing the correct propaganda of sport lottery, to form the correct guidance of public opinion; issuing "Lottery Law" as soon as possible, to establish the law status of sport lottery; enhancing the vigor of supervising ,to integrate the system of revealing the information; integrating the system and mechanism of sport lottery; integrating the rules and regulations,to strengthen the troop management of sport lottery; enhancing the study on sport lottery and increasing the types of lottery, to reduce the lottery risk; renewing the technology,to safeguard the operation and impel the development of the sports industry.Those countmeasures help to support for the application for the plan of honor in Olympics and Asian Games in our country. |
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