Analysis On The Industrial Organization Of The Real Estate Industry In Henan

Recent years, of a real estate's industry as Henan Province pillar industries investment has maintained the stable fast growth, which improved resident's housing conditions to a certain extent, simultaneously has also drawn the national economy fast development. However, the statistical data actually demonstrated it falls into the"meager profit"even"the loss"condition, moreover, the Henan Province real estate enterprise's scale is small, quantity to be many, which causes most people to think that the Henan Province real estate industry exists"competes excessively".According to the Harvard school of thought"structure- conductor- performance"the frame (i.e. the SCP frame) the empirical analysis which carries on to the Henan Province real estate industry indicated: Because the real estate product in the space the removability, the product differentiated is not obvious, and enters the barrier to be higher, enables the Henan Province real estate industry to belong to the regional oligopoly profession, has the market force real estate enterprise through behaviors and so on monopoly fixed price, price discrimination, matching sale, plot and product differentiated, has realized own profit maximization. The fact proved that the Henan Province real estate's industry profit margin is quite high, moreover, the Henan Province real estate industry"the sudden and huge profits"already create a substantial clause which the real estate price climbed unceasingly, its direct result was: , The Henan Province real estate market vacancy rate is at the same time high; On the other hand, many resident's housing conditions are not too good.Therefore, to obtain the ideal market achievements, suggests the government: First, sells the way through the adjustment land to enhance the Henan Province real estate industry market mechanism competitiveness; Next, has the choice intervention real estate enterprise's market behavior, maintains the normal market competition order; Finally, must under the national releasing related policy instruction, be gradually perfect, the perfect low-rent housing system, enlarges the economy to be suitable the room construction scale, strengthens and improves the indemnificatory housing construction.The paper altogether divides into four parts: The first part is the introduction part, introduced paper research question statement and the research goal, the significance and the method briefly; The second part summarized for the correlation theories, introduced the overseas Industrial organization theory development and in the real estate profession research aspect application. The third part for the paper key part, has analyzed the Henan Province real estate profession market mechanism, the market behavior and the market achievements using the Harvard school of thought's S-C-P model. The fourth part for conclusion and policy suggestion part, in view of the fact that the Henan Province real estate industry presents the strong monopolizing conclusion, suggested that the government adopts suppresses the monopoly and the promotion competition Industrial organization policy, like this can better realize the Henan Province real estate industry effective competition.Article characteristic and insufficiency: 1. theory significance. To a certain extent has enriched the Henan Province real estate economic research, formerly the related Henan Province real estate's industry research mainly concentrated between the industry and the developmental strategy and so on macroscopic aspect, very little touches to the industrial interior enterprise's between relations, this article studies the Henan Province real estate industry industrial structure, the behavior and the achievements from the Industrial organization theory angle, has expanded the new field of vision for the Henan Province real estate economic's research; 2. practical significance. The Henan Province real estate's industry structure is"the transition competition"or"the competition insufficiency", this judgment direct relation Henan Province real estate's industry Industrial organization policy is promotes the centralism or suppresses the monopoly, whether relates consumer's welfare to enhance. 3. deficiency. Because real estate enterprise universal existence concealment real profit margin phenomenon, therefore very difficult to collect the real effective data, thus brings many inconveniences to the research.