The Scheme Design And Implement Of BL Company's Domestic Agents Management

In recent years, the state's macro-economic control efforts have been stepped up, which made great competition pressure on the pharmaceutical industry, the corporation's competition has changed to compete for the limited agent resource, then the company became to think highly of the agent for their critical client. For the transnational medical commerce corporation, their agents are on the important position. It's the headspring for the corporation's existence and development by management their agents well, while how to manage the agent has been rose up to the company's management emphasis.Document research, case research and the statistic analysis research methods were used in this thesis, and the agent management theory and CRM theory were applied, analyzed the domestic agent management of BL transnational medical trade corporation, drew up a specific solution of agent's evaluation, selection, communication, encourage and maintain, then evaluate the cases.Most of the corporations have kinds of problems, this thesis proposed a resolved project according to the correlated theories on the basis of the practical issues. The effective implementation of the program provides some advices to other corporations, improves the service to the agent, increases the agent's satisfaction, promotes the diathesis for the medical industry, encourages the industry to grow healthily and continuously.