Research On The Competitive Ability Of The Apple Industry In Shaanxi Province

The apple industry is a pillar and characteristic superiority industry in rural economy of Shaanxi Province. Through many years construction, the apple industry in Shaanxi Province has been on a certain scale and level. But in the long time, there still exists many problems to restrict the development of the apple industry, such as, low market share and quality, imperfect industry link and the contradiction of "the small scale production and the big market". It is significant to research into the development ideas of the apple industry and seek the way and method to promote competitive ability of the apple industry.This paper takes the apple industry in Shaanxi Province as the research project. Based on elaborating superiority and present situation of apple industry, it analyzes the competitive ability of the apple industry in Shaanxi Province and proposes some suggestions on how to promote the competitive ability of the apple industry.The full text is composed of five chapters.The chapter one: Introduction. It expounds research background, purpose, significance, the tendency of domestic and foreign research and research method.The chapter two: The theories of competition include the comparative theory advantage theory, Porter's competition theory, new international trade theory, classic economy and neoclassic economy.The chapter three: The development superiority and present situation of the apple industry of Shaanxi Province. It elaborates the characteristic of the apple production and trade. The apple industry in Shaanxi Province takes advantages in nature, resources, variety, quality, total quantity scale, price and brand.The chapter four: Analysis on the competitive ability of the apple Industry in Shaanxi Province. It analyzes the leading product, the condition of the production and marketing, the ability of processing, the market share, production efficiency as well as export ability of the apple industry in Shaanxi Province from the appraisal system of competitive ability. It comes to a conclusion that there have been some contradictions, such as, prominent superiority but low level, continuous development of exportation but low total quantity, advanced processing but single variety and quick industrialization but low degree.The chapter five: Suggestions on how to promote the competitive ability of the apple industry in Shaanxi Province. It proposes that we should improve the production measures and build the marketing and supporting systems to promote the competitive ability of the apple industry in Shaanxi Province.