The Development And Operation Of Sports Theme-Real Estate Based On The Concept Of Composite Real Estate

With the development of real estate economic, Sale housing is meeting people's basic housing needs, at the same time, people have a higher understanding and the pursuit on living environment, supporting living, and activities space of real estate. only through the concept of innovation, we can create real estate consumer market. At present, the "composite property", with the new theme of "health, sports, ecology and leisure " gradually become the object of people living pursuit .they have win the market and become the direction of real estate development in the future by the rich cultural connotations, the advanced concepts of life, the distinct theme, the new personalized service , the great scientific and technological content and so on.In this paper, based on the concept of composite real estate guide, the research perspective choose to sports and the real estate development of the sports theme of the real estate industry, using of literature, logic analysis, expert interviews, case analysis, focused on the theme of sports-related real estate theory and practice , aims to explore the development and operation mechanism of sports theme- real estate and provide possible information based on the theory and reality.The article introduces the profile of the composite real estate, which leads to a sport-theme on the basis of complex ideas, and make a simple statement to justice, then elaborate on the sports industry and the real estate industry in the policy support, investment foundation, and the development model of the mechanism. City operations offers the new thing of sports theme-real estate, and The development and operations of sports theme-real estate have an important role in promoting city operations. it led the development of related industries and improve regional economic, social and environmental benefits and so on. The article put forward the innovation of "CSD" regional model and the "SEC" Habitat model. The development and operation of large sports theme-real estate has become an effective vector for urban operation and urban living environment building, The Construction of"CSD"regional model, is the product of modern life for sports and it is the results of city progress and development. The"SEC"habitat model, which focus on promoting sports, environment, culture, become part of an Unity of communion and promote people comprehensive, harmonious development, so that it can become the ideal value orientation for people's living."New Asia Athletics Park", As the Representative of current Sports Theme-Real Estate, its successful development concept and mode of operation for the new sports theme-real estate market offers a reference to the development of practical experience and enlightenment."New Asia Athletics Park"shows:The construction of sports public facilities main focus on privatization investment; The field of sports theme-real estate focus on elements diversification of the coupling; The operation of"CSD"regional model focus on soft living environment forces building; Developers should change the role from project operations to a high degree of city operations; developers should pay attention to nurturing sports cultural brand and sports cultural industries; The management and marketing of sports theme -real estate project need to integrate and innovation.