Planning Research For Composite Theme Real Estate Projects

Real estate is a basic industry of national economy, Chinese real estate industry into a new era after 20 years of development。Rapid urbanization promote urban sprawl, urban suburbanization bring new fortune and challenges in real estate development. The arrival of grail real estate, the fierce market competition, and the higher pursuit of people's living, for real estate development put forward new development request. In recent years, "composite theme estate" gradually become the goal for people to live, they with abundant cultural connotation, advanced concept of life, a distinct theme, new individualized service and great technology content, win the market for the future real estate development direction.Based on the theory of real estate location guidance, perspective will focus on the composite theme areas of real estate development location. By using literature material, case studies, induce deduction and other method focused on the theory and the practice of composite theme estate.This paper firstly introduces the overview of composite theme estate, and proposes this study further points. Then on the basis of real estate location theory, takes the three location of the urban space structure as the research point, to compete guangzhou, Beijing, kunming city as an example, Analysis the development and construction of composite theme estate in the above three cities'development situation, research distribution characteristics of these projects in cities, summarizes the comprehensive location characteristics of composite theme estate, and the impact of regional land optimization and an important part of project planning. Then for different location, select three representative cases of composite theme estate, through analysis of the project survey, planning content research and project the product, Summarizes the land development and utilization patterns, the project lead of the land and project planning experience of composite theme estate in different locations. Through the above analysis, finally summarized projects'contribution, project planning general principles, the key problems should be paid attention to, development trend and three planning development direction.Through in-depth research methods, gradually corresponding case analysis, with a specific location conditions, the purpose is to explore the composite theme estate projects planning guide and puts forward three development direction of planning, put forward the construction of theory and practice for the future development of composite theme estate。...