| As TV advertising form which combines both the television media and commercial sales, TV shopping is such a complex includes various kinds of advertise marketing and visual communication of television culture. Therefore, when studying the TV-shopping and effective communication, people often firstly focus on the disseminator, namely, the advertising marketing main,TV station or commercial agencies which initiate the advertisement,how to construct its information symbols to realize the most effective dissemination. Secondly, focus on how the medium chooses the dissemination the content and the form to accomplish persuading effect. lastly, focus on how the effect of social environment results in the deviation between the goal and acceptance, thus impacted the dissemination Effectiveness of TV-shopping.With the method of field survey and documentation, through the analysis of each element of dissemination process, this dissertation mainly studies on how the TV to realize the most effective communication, and hopes to make some suggestions to the communicators on this basis. |
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