The Study Of The Shanxi Tourism Communication's "5W"

With the market competition between tourism is becoming increasingly fierce, travel management actively create own tourism features to enhance the image of tourism competitive advantage. Shanxi has a long history and rich tourist resources. In recent years, the development of tourism in Shanxi Province government attaches great importance to the provincial tourism, as a new growth point of economic development and the pillar industry preferred. With the deepening of reform and opening up and shanxi "transformation" of the development of tourism in Shanxi Province, the requirements of the development of more urgent. People realize, Shanxi Province by resources into real tourism province, tourism communication is the most important one way. At present, the research of shanxi tourist transmission is not perfect, transmission concept system construction. And how can the historical background of shanxi tourism and culture connotation, let everyone know more about tourism in Shanxi Province, shanxi, shanxi tourism management is the priority. In this situation, we must raise awareness of shanxi tourist publicity, "to promote tourism promotion, tourist development". And in the process of communication, shanxi tourism as a whole image transmission.This essay, from the perspective of the study tour. First, the definition of transmission from tourism, tourist and transmission is analyzed, the inevitable connection spread in tourism development in a tremendous role. Then use five chapter, according to the propagation theory, the five elements from the communication of shanxi tourist propagation analysis and discussion. In order to spread of shanxi tourist namely the communicators, shanxi, shanxi tourist spread audience and spread of tourism in shanxi tourism of transmission channels of communication with the spread of shanxi tourist communication effect analysis.Through the analysis of shanxi tourist communicator, aiming at improving the spread of initiative, promoting the propagation concept, The spread of tourist, will spread, mainly discusses the specific content of shanxi tourist image transmission, Analysis of shanxi tourist spread in the audience, the purpose of disseminator can colleg, Analysis of shanxi tourist media, including interpersonal communication, media, and mass media, this is the important link of the whole process, it is responsible for the transmission main planned tourism information and content, in most extent influence the realization of communication effect. For the above four elements analysis, finally is aimed at spreading effect.Five factors, not separate between each other,but mutual penetration, mutual influence. Such as communicators, the contents, the audience and tourism medium for final tourism will spread the effects, In choosing tourist media should be considered in the particular audience of shanxi tourist group, etc. Therefore, in this paper, the process of shanxi tourist spread ", "analysis in each 5W chapters will have involved, to better able to support the theme and the integrity of the stronger.