Study On The Domestic Market Competitiveness Of The Mutton And The Live Sheep In Inner Mongolia

With the improvement of people's living standards, resident's dietary pattern has changed. Animalistic food consumption gradually increased. Specially the livestock product, it is popular to consumers by its own merit and the special nutrient content. However, it appears especially important how to display its unique superiority, how to further expand the market share of the livestock products, and enhances the competitive power of the livestock products, especially in Inner Mongolia which is the animal husbandry production base. In this thesis, the meaning of the sheep market competitiveness is defined first. The mutton and the live sheep are taken as the object of study. Then, the domestic market competitiveness of the mutton and the live sheep in Inner Mongolia is calculated through the indicator systems of the competition achievement, the competition strength and the competition potential. Then, the conclusion according to the calculating result is drawn. Finally, the corresponding countermeasures are proposed, that may enhance the market competitiveness of the the mutton and the live sheep in Inner Mongolia and promote the rapid development of the animal husbandry in Inner Mongolia.