A Study On The Water-related Recreationists' Experience Preference In The Lake And Reservoir

The study on the recreationists'experience preference is a new field. According to the fruits of tourism experience and the lake-reservoir vocational spots, this study gives a hypothesis about the guideline system of the water-related recreationists'experience preference, designs questionnaire, collects primitive datum, adopts SPSS and Excel statistic software to analyze the datum, and then builds a structure model about the water-related recreationists'experience preference in the lake and reservoir vocational spots.Above all, it analyzes the water-related recreationists'demological and consumption behavior character. Then, it educes seven major factors by Principle Components Analysis on the basis of their experience preference factors and obtains three types of the water-related recreationists by Cluster Analysis on the basis of the influence factors on their experience quality. Thirdly, it discusses the relationship among individual gender, age, educational level, occupation, equal income per month, family structure, whether he participate in the water-related recreational activities or not, leisure manner, spending, type and tourist's experience preference. At last, it makes an analysis about the actuality of the water-related recreationists'experience preference in Qinlong Lake spot, and gives out countermeasures and suggestions.