The Study Of The Primary Products' Marketing Channels Basing On Small Household

The circulation of the farm produce has been an important factor which affects the development of the earning of farmer and restricts the development of agriculture and rural economy. No 16 meeting of Chinese Communist Party regards exploiting the market of rural areas, developing the rural economy and perfecting the system of farm produce circulation as vital ways of increasing farm earnings and settling the three key problems of farmers, agriculture and countryside. For these reasons, the study of a new circulation pattern of the farm produce has a crucial and realistic significance.This paper is divided into five parts. Introduction is the first part. This part includes the Review of the literature, the purpose and significance, content, methods and framework of this study. The second component is a theoretical basis and the experience of the marketing channels of agricultural products abroad. It explains the correlative concept, status and effect, common characteristic of the circulation of the agriculture products and the enlightenment of the marketing channels of agricultural of Japan and the United States. The third part is the cases analysis. It takes the rice, pig or pork, chestnut, aniseed and Badu bamboo shoots of Guangxi for example and analyses their present marketing channels and expenditure. The fourth component is keystone. Based on the third part, it analyses the existent problem, as well as the specific reasons. The fifth part is policy recommendations. Made to improve the small household's marketing channels of agricultural products, it gives some policy recommendations.