The Choice Of Current Strategy Of China Inland Electornics Distributor

This paper tries to find KSW company competitive strategy and China inland distribution competitive strategy by adopting strategical management knowledge and analysis on electronics distribution & KSW company resources. KSW is a typical China inland electronics distribution company; the study on competitive strategy of this company has instructive meaning for the same background companies. Electronics distribution market in China is complex with various types of distributors. To study KSW strategy, we need analyze the characters of the whole distribution market first. Beginning from analysis on competitive situation, applying SWOT, 5 forces, PEST methodologies, combining the competitive strategy of Michael Porter, this thesis studies the industry and KSW to find key competition elements and suitable competitive strategy to give China inland electronics distributors instructive and referential support. This paper brings forward KSW's concentrated competitive strategy, and approaches to realize it.