Hong Kong Electronics Company A Target Marketing Strategy Research

Integrated circuit industry in China has been growing rapidly, In 2004, its total sales revenue reached RMB5.4 Billion, 54% growth on year-year basis. The industry's chain is becoming relatively sound, which combine IC design, foundry, packaging & testing. By analyzing the current status and market trend of IC industry in China, meanwhile utilizing marketing theories (STP/SWOT) to analyze A company's competition, its marketing segmentation, marketing targeting, and marketing positioning, we find problems and give suggested solutions. Base on these solutions, we give suggestions that A company should consider to make their strategy for next market cycle.By analyzing more than 1500 electronics components distributors in the industry, we drew a picture that how medium-sized electronics components distributor design its marketing strategy, in the changing competition situation. Meanwhile we give specific marketing strategy for A company.The strategy for A company is to avoid direct competition with global distributors, but to take the advantage of accumulated experiences in different regions and market application, and focus on NE and West China in application of industrial control, automotive and medical where competition is not severe enough.Solve problem base on sufficient analysis. Point out the overall trend of electronics component distribution industry, and the appropriate strategy for specific distributor. These are the creative argument of this paper.The conclusion of this paper is of reference value for medium-sized distributors in the electronics component industry when design their own marketing strategies.