Analysis Certification Marketing Strategy Of TUV SUD China

This thesis analyses the competitive environment of TUV SUD in China certification market by using several management methods to set up its marketing strategy. TUV SUD is the leading certification service supplier in the world and it will be necessary to make a marketing strategy for China market to enhance its competence and get success in China. This research analyzed the competitive environment of China TEC certification market by using such methods of SWOT analysis, PEST analysis and BCG Matrix analysis to find the advantage of TUV SUD, then set up the direction of marking strategy for China market which is that TUV SUD is most authoritative certification supplier and could give fastest certification service for Chinese export manufactures. Then this research studied the operation management for this certification company to keep the top authority and meet the requirement for China manufactures.