| The fresh vegetables industry of china has been developing into the most productive and export nations all over the world since Reform and Opening-up.The economic globalization makes producing and trading more closer which pushes China’s fresh vegetable industry growing even more quickly and guides the related companies to be more globalized.Lianyungang M company confronts with the opportunity and challenge in the economic globalization which as one of the export-oriented enterprises with the fresh vegetbles.Discovering the company which is affected by the world economic situtation and the international competitor,the excessive competition and are short of the sense of cooperation many problems among the related enterprises at home.Meanwhile,the appreciation of the land capital and the labour force which cause the producation cost rise,to begin with the analysis of the business surroundings for the thesis.The export achievement is declining by the various influence factor,which caused by the problematic strategy and the environmental diversification during the management of the company.The thesis is a detailed investation on the base of research for the current situtation of the company and utilizes the related theories of the international trading and the competitive strategy,according to the open questions for M company’s exporting management. Researching the current competition which got the management problems are lower for the diversification of the product and marketing,and analysing the detailed reasons emerged.and then,analysing the consumption characteristics of the inhabitants and the the importing features of the agricultural products for the different nations,which are Japan,South Korea,g and USA that the company’s cooperattion,etc.At the same time,the thesis researched the demand motive for the importing marketing which are affected by the quality,prices,the competition for the line,logistics and the policy five factors foe the impor the fresh vegetables in the international marketing.Finally,according to the influence factors for the international,demestic, industry competition and enterprise and combining with the existiing ability and the advantage of management,on the base of the analysis of the current internal and external management environment for the thesis,which adapts to the environment and makes the advantage that need the compitition strategy,that’s to hold the advantage in existence,concentrate on the fresh vegetables mainly and make it stronger.lt controls the strategic cost and makes effort to the development of the vertical integration which could improve the diversification of the products and the markets,at the same time. |
