Erdos Postal Savings CRM Strategy Research

The erdos postal savings is in a new competition environment, former according to zero individual tourist the marketing principle of the door is subjected to new strong impact of the situation. The business processing and the service processes of "while seeing the colleague" can adapt the need of the existing customer less and less. Hence, to the postal savings customer the implement difference turns to manage of have proper to the season request but living.This selected works took the customer the value changes the quantity to be the basis that the customer of postal savings subdivide, with the customer manages the theories for prop up, put forward is worth according to the customer life long of measure on the whole way. The value of the customer change the quantity to classified into customer the costliness be worth the customer, general worth customer and be worth three of customer with low price. Each kind of customer's expresses an obvious behavior difference characteristic and community characteristic. Aim at these characteristic, we be worth the customer to carry out to the costliness characteristic even one by one the marketing's keep the strategy, the superior quality that provide to exceed the expectation toward them continuously service, is steady it to stay in the business enterprise steadily; Customer to the general value the implement is heavy in " scoop out" and the strategy of the "developments", strengthening the account function and extending their expenditure specific weight in the postal savings, letting it provide more value for the postal savings; To be worth the strategy that the customer then carries out "selectivity leading" with low price, pass to lower the service cost, reasonable leading reposition of redundant personnel, adequacy to take the expenses etc. method, the conversion or reposition of redundant personnel be worth the customer with low price.Customer relation management implement of strategy, still need to have the reformation, the technique system of the business process perfect, what employee manage follow and business enterprise new the cultural system sets up many synchronous match of main factor, then can receive the anticipant result. The everywhere takes customer as the center and emphasizes set out the consideration problem from customer's benefits is the whole customer the relation management strategy propulsion of essence core. Keep, draw on and promote more worthy customer of postal savings, also provide the better service and create more value for them, is the key that the erdos postal savings carries out the ego breakthrough and create again the outstanding score in the new history period.